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左手阿里右手苏宁,搞新零售的高鑫零售何惧业绩失色?

来源: 南方日报网络版     时间: 2018年10月16日 08:22:25
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(原)(标)(题)(:左)(手)(阿)(里)(右)(手)(苏)(宁)(,搞)(新)(零)(售)(的)(高)(鑫)(零)(售)(何)(惧)(业)(绩)(失)(色)(?
港)(股)(解)(码)(,香)(港)(财)(华)(社)(原)(创)(王)(牌)(专)(栏)(,金)(融)(名)(家)(齐)(聚)(。看)(完)(记)(得)(订)(阅)(、评)(论)(、点)(赞)(哦)(。
话)(说)(自)(去)(年)(11月)(获)(阿)(里)(入)(股)(以)(来)(,作)(为)(国)(内)(具)(可)(观)(规)(模)(和)(发)(展)(速)(度)(的)(大)(卖)(场)(运)(营)(商)(,高)(鑫)(零)(售)((06808-HK)就)(成)(为)(了)(阿)(里)(新)(零)(售)(战)(略)(布)(局)(中)(至)(关)(重)(要)(的)(一)(员)(猛)(将)(。而)(在)(当)(前)(各)(行)(业)(企)(业)(争)(相)(抢)(滩)(新)(零)(售)(的)(时)(代)(背)(景)(之)(下)(,又)(以)(腾)(讯)(和)(阿)(里)(两)(大)(互)(联)(网)(行)(业)(巨)(头)(之)(间)(的)(角)(力)(更)(为)(激)(烈)(,当)(然)(,这)(种)(自)(带)(“江)(湖)(气)(”的)(观)(感)(或)(许)(很)(大)(程)(度)(上)(来)(源)(于)(外)(界)(不)(由)(分)(说)(为)(其)(贴)(上)(的)(肖)(似)(于)(“宿)(命)(般)(的)(对)(决)(”之)(类)(的)(标)(签)(。
总)(之)(,加)(入)(了)(“阿)(里)(阵)(营)(”的)(高)(鑫)(零)(售)(可)(算)(是)(勾)(起)(了)(市)(场)(极)(大)(的)(关)(注)(度)(,存)(在)(感)(一)(时)(前)(所)(未)(有)(地)(居)(高)(不)(下)(起)(来)(。当)(然)(了)(,随)(能)(量)(巨)(大)(的)(战)(略)(盟)(友)(光)(环)(而)(来)(的)(,是)(外)(界)(对)(高)(鑫)(零)(售)(经)(营)(成)(绩)(的)(极)(大)(期)(待)(。
高)(鑫)(中)(绩)(失)(色)(:营)(收)(及)(净)(利)(同)(比)(持)(平)(
昨)(日)(晚)(间)(,高)(鑫)(零)(售)(公)(布)(了)(其)(截)(至)(今)(年)(6月)(30日)(止)(中)(期)(业)(绩)(,为)(集)(团)(2018年)(上)(半)(年)(的)(经)(营)(成)(果)(揭)(开)(了)(面)(纱)(。公)(告)(显)(示)(,今)(年)(首)(六)(个)(月)(高)(鑫)(零)(售)(实)(现)(营)(业)(额)(540.6亿)(元)((人)(民)(币)(,下)(同)(),整)(体)(与)(去)(年)(同)(期)(相)(若)(,甚)(至)(微)(跌)(0.04%;期)(内)(集)(团)(经)(营)(溢)(利)(为)(26.99亿)(元)(,较)(去)(年)(同)(期)(跌)(7.7%;半)(年)(股)(东)(应)(占)(溢)(利)(则)(为)(17.58亿)(元)(,按)(年)(仅)(微)(弱)(上)(升)(0.06%,可)(谓)(是)(表)(现)(平)(平)(。而)(总)(体)(来)(看)(高)(鑫)(零)(售)(这)(次)(交)(出)(的)(中)(期)(成)(绩)(单)(其)(实)(称)(得)(上)(是)(较)(为)(失)(色)(了)(:
(高)(鑫)(零)(售)(2018年)(中)(绩)(摘)(要)(来)(源)(:港)(交)(所)()
其)(实)(早)(在)(今)(年)(3月)(公)(布)(去)(年)(全)(年)(业)(绩)(之)(时)(,高)(鑫)(的)(表)(现)(就)(已)(经)(令)(众)(多)(投)(资)(者)(失)(望)(过)(一)(回)(了)(。先)(说)(自)(2011年)(7月)(登)(陆)(港)(股)(主)(板)(上)(市)(的)(高)(鑫)(零)(售)(,这)(些)(年)(倒)(也)(算)(是)(兢)(兢)(业)(业)(稳)(扎)(稳)(打)(,以)(欧)(尚)(及)(大)(润)(发)(两)(大)(知)(名)(品)(牌)(经)(营)(大)(卖)(场)(业)(务)(的)(高)(鑫)(零)(售)(,在)(上)(市)(以)(来)(实)(现)(了)(业)(绩)(的)(稳)(步)(持)(续)(增)(长)(。到)(了)(2015年)(,随)(着)(国)(内)(经)(济)(增)(长)(放)(缓)(,电)(商)(业)(以)(强)(劲)(增)(长)(势)(头)(兴)(起)(,以)(及)(各)(零)(售)(业)(态)(发)(展)(的)(分)(流)(等)(为)(大)(卖)(场)(行)(业)(的)(持)(续)(增)(长)(带)(来)(不)(小)(的)(挑)(战)(,这)(一)(年)(高)(鑫)(零)(售)(在)(上)(市)(后)(首)(度)(出)(现)(盈)(利)(倒)(退)(现)(象)(。
去)(年)(业)(绩)(逊)(预)(期)(,激)(市)(场)(失)(望)(情)(绪)(
其)(后)(两)(年)(高)(鑫)(零)(售)(的)(营)(业)(额)(增)(速)(不)(断)(放)(缓)(,2017年)(集)(团)(营)(收)(增)(速)(降)(至)(不)(足)(2%,惟)(毛)(利)(率)(连)(续)(数)(年)(还)(保)(持)(着)(小)(幅)(的)(增)(长)(,但)(整)(体)(冲)(劲)(似)(已)(不)(复)(当)(年)(了)(。去)(年)(全)(年)(,高)(鑫)(零)(售)(营)(业)(额)(录)(得)(1023.2亿)(元)(,按)(年)(增)(长)(1.9%,净)(利)(润)(倒)(是)(同)(比)(增)(加)(了)(8.6%至)(27.93亿)(元)(,乍)(一)(看)(起)(来)(还)(是)(不)(错)(的)(。但)(细)(究)(起)(来)(就)(会)(发)(现)(,其)(去)(年)(净)(利)(润)(大)(幅)(增)(长)(的)(主)(要)(原)(因)(是)(年)(内)(录)(得)(旧)(有)(未)(使)(用)(预)(付)(卡)(的)(收)(入)(4.6亿)(元)(,剔)(除)(该)(项)(收)(入)(高)(鑫)(零)(售)(的)(盈)(利)(水)(平)(并)(未)(明)(显)(提)(高)(。尤)(其)(回)(顾)(当)(时)(市)(场)(对)(高)(鑫)(业)(绩)(给)(出)(的)(预)(期)(,其)(上)(述)(实)(际)(表)(现)(都)(稍)(逊)(一)(筹)(,并)(不)(能)(让)(人)(满)(意)(。
还)(记)(得)(今)(年)(3月)(公)(布)(去)(年)(业)(绩)(的)(次)(日)((3月)(5日)(),高)(鑫)(零)(售)(股)(价)(大)(跌)(9.6%,3月)(6日)(又)(续)(跌)(7.7%,隔)(日)(再)(跌)(1.6%,三)(日)(股)(价)(累)(计)(大)(幅)(跌)(去)(18.2%,足)(见)(当)(时)(市)(场)(的)(失)(望)(情)(绪)(有)(多)(泛)(滥)(了)(:
(高)(鑫)(零)(售)(近)(半)(年)(股)(价)(走)(势)(图)(来)(源)(:港)(交)(所)()
如)(今)(2018年)(中)(期)(业)(绩)(火)(热)(出)(炉)(,人)(们)(期)(待)(中)(的)(亮)(眼)(数)(据)(依)(然)(没)(有)(出)(现)(,那)(么)(能)(量)(巨)(大)(的)(盟)(友)(阿)(里)(的)(加)(持)(为)(高)(鑫)(零)(售)(带)(来)(的)(助)(益)(究)(竟)(在)(哪)(里)(?且)(先)(别)(急)(,看)(完)(高)(鑫)(零)(售)(这)(大)(半)(年)(来)(的)(一)(系)(列)(动)(作)(你)(大)(概)(能)(明)(白)(,大)(家)(都)(应)(该)(深)(谙)(“心)(急)(吃)(不)(了)(热)(豆)(腐)(”的)(道)(理)(罢)(了)(。
从)(行)(业)(环)(境)(来)(看)(,今)(年)(上)(半)(年)(零)(售)(业)(竞)(争)(依)(旧)(激)(烈)(,而)(多)(渠)(道)(购)(物)(环)(境)(的)(发)(展)(为)(顾)(客)(提)(供)(多)(元)(化)(的)(购)(物)(方)(式)(,这)(对)(传)(统)(大)(卖)(场)(的)(业)(务)(造)(成)(一)(定)(的)(影)(响)(。而)(自)(去)(年)(末)(高)(鑫)(与)(阿)(里)(结)(成)(战)(略)(联)(盟)(后)(,双)(方)(各)(项)(业)(务)(合)(作)(相)(继)(落)(地)(全)(面)(联)(动)(,高)(鑫)(零)(售)(开)(始)(了)(其)(大)(刀)(阔)(斧)(的)(新)(零)(售)(改)(造)(。
“新)(零)(售)(化)(”稳)(步)(推)(进)(,携)(手)(阿)(里)(苏)(宁)(前)(景)(可)(期)(
首)(先)(是)(淘)(鲜)(达)(项)(目)(,作)(为)(高)(鑫)(与)(阿)(里)(合)(作)(的)(重)(点)(项)(目)(,淘)(鲜)(达)(已)(于)(今)(年)(3月)(在)(两)(家)(门)(店)(展)(开)(试)(营)(,并)(逐)(步)(推)(广)(至)(其)(他)(实)(体)(店)(。截)(至)(今)(年)(6月)(底)(,已)(有)(165家)(实)(体)(店)(推)(出)(淘)(鲜)(达)(项)(目)(,涵)(盖)(全)(国)(17个)(省)(份)(及)(直)(辖)(市)(范)(围)(内)(的)(93座)(城)(市)(。淘)(鲜)(达)(提)(供)(生)(鲜)(食)(品)(服)(务)(,为)(零)(售)(商)(提)(供)(在)(线)(及)(线)(下)(整)(合)(的)(解)(决)(方)(案)(,将)(传)(统)(的)(大)(卖)(场)(模)(式)(进)(行)(数)(字)(化)(转)(型)(,通)(过)(数)(字)(化)(经)(营)(协)(助)(其)(提)(高)(效)(率)(。B2B业)(务)(方)(面)(,继)(2017年)(1月)(旗)(下)(大)(润)(发)(开)(始)(启)(动)(B2B营)(运)(后)(,今)(年)(1月)(高)(鑫)(旗)(下)(欧)(尚)(品)(牌)(也)(正)(式)(开)(始)(B2B业)(务)(。当)(中)(,于)(今)(年)(6月)(底)(,大)(润)(发)(B2B产)(生)(的)(营)(业)(额)(达)(到)(25亿)(元)(,超)(过)(去)(年)(该)(业)(务)(的)(全)(年)(营)(业)(额)(,高)(鑫)(更)(预)(计)(其)(今)(年)(B2B销)(售)(额)(将)(较)(去)(年)(翻)(番)(。
中)(期)(业)(绩)(公)(告)(显)(示)(,今)(年)(上)(半)(年)(高)(鑫)(新)(开)(设)(11家)(综)(合)(性)(大)(卖)(场)(大)(润)(发)(门)(店)(,截)(至)(2018年)(6月)(30日)(,集)(团)(在)(全)(国)(共)(有)(472家)(综)(合)(性)(大)(卖)(场)(,及)(透)(过)(签)(订)(租)(约)(或)(收)(购)(地)(块)(的)(方)(式)(物)(色)(并)(取)(得)(了)(56个)(地)(点)(开)(设)(综)(合)(性)(大)(卖)(场)(,其)(中)(48家)(在)(建)(。此)(外)(,高)(鑫)(计)(划)(于)(本)(年)(度)(下)(半)(年)(开)(设)(一)(家)(盒)(马)(鲜)(生)(概)(念)(超)(市)(。
不)(过)(值)(得)(留)(意)(的)(是)(,高)(鑫)(零)(售)(上)(半)(年)(同)(店)(销)(售)(增)(长)(为)(-1.56%,去)(年)(同)(期)(则)(为)(-0.9%,即)(今)(年)(同)(店)(销)(售)(较)(去)(年)(同)(期)(跌)(幅)(继)(续)(扩)(大)(。高)(鑫)(零)(售)(大)(润)(发)(中)(国)(区)(主)(席)(黄)(明)(端)(今)(日)(出)(席)(记)(者)(会)(表)(示)(,同)(店)(销)(售)(跌)(幅)(主)(要)(由)(于)(家)(电)(商)(品)(销)(售)(表)(现)(衰)(退)(,但)(这)(个)(情)(况)(将)(随)(着)(公)(司)(与)(苏)(宁)(合)(作)(后)(得)(到)(改)(善)(。今)(年)(六)(月)(底)(,大)(润)(发)(与)(苏)(宁)(易)(购)(达)(成)(战)(略)(合)(作)(,将)(联)(手)(加)(强)(在)(大)(润)(发)(门)(店)(的)(家)(电)(产)(品)(供)(应)(,大)(润)(发)(多)(家)(门)(店)(预)(计)(将)(于)(九)(月)(底)(前)(完)(成)(改)(造)(。
想)(来)(与)(阿)(里)(及)(苏)(宁)(强)(强)(联)(手)(的)(高)(鑫)(零)(售)(,在)(业)(务)(发)(展)(和)(“新)(零)(售)(化)(”的)(过)(程)(中)(还)(有)(许)(多)(后)(招)(,虽)(然)(短)(期)(业)(绩)(承)(压)(,但)(长)(远)(来)(看)(仍)(具)(有)(极)(大)(发)(展)(潜)(力)(,未)(来)(可)(期)(。截)(至)(8月)(9日)(收)(盘)(,高)(鑫)(零)(售)(报)(9.5港)(元)(,全)(日)(跌)(2.66%,市)(场)(反)(应)(较)(为)(克)(制)(。
■作)(者)(|彭)(小)(留)(
■编)(辑)(|黎)(璐)(璐)(返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
阅)(读)(()
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